We bring Persian cooking to markets across the UK. Soups for cold hands, sizzling patties for warm afternoons, and hopefully a bold introduction to the Persian culture. NOONO is a stall built around one thought: what goes with bread.
I grew up in the North East of England, with my family's roots stretching back to the North West of Iran. Food was always the heart of our house, the thing that pulled everyone to the same table, however busy the week had been.
Back in Iran, meals often weren't eaten at a table at all. A sofreh, a cloth spread out on the floor with every dish within reach, or a takht, a raised wooden bed, often cushioned with a Persian rug, you'd sit on cross-legged. Wherever it was laid out, that's where the whole family gathered, and that sense of everyone reaching for the same spread is what NOONO tries to bring to a market stall. I decided to share some of the vibrant sofreh's I have experienced when visiting the homes of those I love.
“Bread, and everything my family ever taught me about food and generosity.”
However it's laid out, on a rug, a cloth or a takht, the sofreh is where everyone gathers.
We're busy lining up our first season of markets across the UK.
We're confirming our market calendar right now. Follow along on Instagram so you're first to know when and where we'll be pitching up.
Follow @noono.foodThe stall is hireable for private parties, weddings, offices and community events, as well as town & Christmas markets.
Enquire about hiring →Fill in the form and it'll open up ready to send from your own email, or reach us directly below.
